One of the easiest ways for a brand to cut down on its wasted products is to only make what people are actually buying, which is why TWOTHIRDS operates mostly under a pre-order model.

With TWOTHIRDS, you pick exactly what you want, then they make it for you, then they and ship it out, making sure absolutely nothing goes to waste. From the fabrics TWOTHIRDS chooses to the designs that their customers want, it makes sure absolutely everyone is happy – including the planet. This way of working also means their prices reflect what’s actually being made – you’re not paying to cover the cost of hundreds or thousands of unused or unsold garments. Everything they sell is ocean-inspired, and TWOTHIRDS’ latest launch includes cosy knitwear, classic striped tees, and all-important puffer jackets and fleeces to see you through the British wintertime. FR

Get ready for winter at www.twothirds.com