Damson Madder have got it going on.

If by now you’ve not at least heard of Damson Madder, you’ll have most definitely seen it – whether you realised it or not. The London-based brand has become the go-to “cool girl” place to shop over the last year, with its leopard print gilets and bow-covered midi dresses becoming a staple of stylish wardrobes the world over. Its popularity stems from its perfect storm of affordability, easy to wear designs and sustainable practices, all while still making sure you look effortlessly cool and put together without trying too hard. There’s no shortage of bows, ruffles, frills and prints, which all somehow seem to avoid giving us Little House on the Prairie vibes and instead has more of a budget-friendly Ganni feel. Everything is comfy and effortless to wear, and comes backed up with a fan base that includes everyone from celebrities to fashion editors – so you know it’s a must have in our wardrobes this spring. FR

Shop everything at www.damsonmadder.com